I work with entrepreneurs who have a great product but haven't figured out how to sell it...yet
I help them see their business through the eyes of their customers, understand the decisions behind a purchase, and turn that insight into more effective selling.
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Testimonial
"Having Elie consult us on sales has been one of our best decisions so far this year! I wish we had done this 3 years ago. His guidance helped us identify where our existing sales motion was flawed. Then, he helped us reshape and formalize it so it’s a much more effective and efficient process. Not only that, he helped us navigate the nuances of live sales cycles, and opened our eyes to how a professional goes about managing those touchpoints. For someone who wishes to level up their sales skills - I couldn’t recommend Elie more."
-Noam Kollmann, Co-Founder, Context User Research
You're a founder at a growing B2B company — usually 5–25 employees — and you're still closing deals yourself, or watching a small team do it without a formal process behind them. You know the product is strong. What's missing is a repeatable way to turn that into revenue.
Founders are great at building products. Sales is harder. Finance is harder still. I bring both — years in Finance leadership roles alongside a successful career in B2B SaaS Sales — so the guidance you get isn't just about winning deals, but how to position your offering, increase sales and understand how your customers view value.
I bring a uniquely analytical perspective to revenue growth, combining frontline sales expertise with an extensive experience in Finance. Most consultants only bring one side of that equation....
Small businesses and tech founders often struggle translating their solution's features into the strong business cases that enterprise buyers demand. I teach founders how to use financial analysis to satisfy the qualification frameworks enterprise buyers already run internally, like BANT and MEDDPICC, so every opportunity stands on real ROI, not just a good pitch. Beyond deal structure, I help you sharpen how you answer the three questions every serious buyer is quietly asking: why anything, why you, why now.
Engagements typically start with a diagnostic of your current sales process, then move into hands-on work — refining your ICP, building your business case template, and coaching live deals as they move through your pipeline. We can work on a fixed-length project, monthly retainer, or a success based contract.
About Me
I help companies connect the dots between sales, finance, strategy, and the way real business decisions get made.
My path here wasn't a straight line. I started as a financial analyst, learning to read businesses through their numbers — what drives performance, where money actually goes, whether an investment holds up.
From there I moved into business development and enterprise sales, working deals ranging from early-stage companies to large global organizations. That's where I learned something the numbers alone hadn't taught me: winning isn't about the best product or the best pitch. It's about understanding how a business actually decides — and helping your buyer build the internal case to act.
Today I bring both sides together, working directly with founders and sales teams on the fundamentals: why customers buy, and how to build a process that consistently gets them to yes.